Capitalization Rules

Use capitalization to make text easier to scan, more professional, and more trustworthy.

Start With Sentence Case

Sentence case capitalizes the first word of a sentence and proper nouns. It is best for paragraphs, emails, support replies, product descriptions, and documentation.

Protect Proper Nouns

Names of people, companies, products, places, and weekdays should keep their expected capitalization. This is where smart formatting becomes useful.

Avoid Shouting

All caps can be useful for short labels, but long passages are harder to read. Normalize all-caps drafts before publishing.